Created in and for Russia, the collection considers the particular qualities of the country, including the climate. Of course, the Russian-made winter collection just can’t do without fur. This winter Personage offers fur coats from karakul, grunting ox, and llama.

“All those posh furs like mink, chinchilla or fox, are a bit overexposed. We wanted to make something fresh.”

The prototype of the collection is “a modern hunter-girl from a mega city, like Moscow, who likes to act sort of wildish,” Kalistratova describes. “This winter we also introduce lacquered fabrics, which add a futuristic accent to the look.”

The collection is ‘graphical’. The dominating colors are black, grey, different hues of white from lacteous to bright white, but this grayish mood of winter is diluted with bright spots of red, fuchsia, deep blue and glossy textures – silver and black.

click to enlarge         Photo by Aleksandr Azarov

Next fall-winter Larisa Kalistratova advises wearing straight silhouette dresses, tunic dresses with tight-leg trousers and ‘oversized’ coats and costume pants.

The brand is focused on fashionable intellectuals – bright, self-confident girls whose external shape is the extension of their individuality. Russian actresses, writers, TV presenters are among the brand’s customers.

There are 22 Personage boutiques in Russia at the present moment. In addition, brand Personage is represented in 237 multi brand shops around the country.

Diana El-Bakri, RT